AGENDA DAY TWO: 3rd December 2009

  • 8.00
  • What are the Service Models for WiMAX in Markets that have Established Broadband?

  • Daryl Schoolar, Principal Analyst, Wireless Infrastructure, Current Analysis, USA
  • Performance Characteristics of Mobile WiMAX in a Commercial Network

  • Mike Thelander, CEO, Signals Research, USA
  • Drivers and Inhibitors for Mobile WiMAX Business Models

  • Mike Roberts, Principal Analyst, Informa Telecoms & Media, USA
  • Positioning for Sucess: WiMAX and the Next Wave of Connected Devices

  • Susan Welsh de Grimaldo, Senior Analyst, Strategy Analytics, USA
  • The Vision for Mobile WiMAX

  • J. Gerry Purdy, Ph.D. VP & Chief Analyst, Mobile & Wireless, Frost & Sullivan, USA
  • Get up to speed with some of the most acclaimed thought leaders in WiMAX and start networking before the event begins at this intimate breakfast gathering.

  • Please email helen.ponsford@informa.com to register.
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  • KEYNOTES: A Vision for the Mobile Internet Ecosystem

  • Chairman: Godfrey Chua, Research Manager Wireless and Mobile Infrastructure, IDC, USA
  • 09.00
  • The Vision for a More Connected America: What will the FCC's National Broadband Plan mean for the Prospects for WiMAX in the USA?

  • John Leibovitz, Deputy Chief Wireless Telecommunications Bureau, Federal Communications Commission, USA
    • What is the role of wireless in addressing the economic, social and environmental challenges that America is facing?
    • Exploring the priorities for the wireless carrier community in 2010 and beyond
  • 09.25
  • Keynote from Kodak: How Companies Are Using Wireless, Mobile And New Techniques To Reach An Ever Moving Customer

  • Jeffrey W. Hayzlett, Chief Marketing Officer, Eastman Kodak Company, USA
    • What does it take to succeed in the digital age?
    • How Kodak is utilizing social media and other tools to transform itself and build closer relationships with customers
    • How to multiply the impact of marketing programs by utilizing other people's money
  • 09.45
  • D'light Your life with Mobile WiMAX

  • Dr Hung Song, VP Global Marketing Group, Telecommunication Systems Division, Samsung Electronics Company, Ltd., Korea
    • MobileWiMAX is the first mobile broadband Internet technology delivering 4G services in the world
    • MobileWiMAX is redefining our life with more video and data oriented exciting and amazing services in addition to basic voice services over IP technology
    • With the ability to address varied usage models, MobileWiMAX gives operators multiple business plan options
  • 10.00
  • How Can iMAX Capture Customers From Competitiros? What Is the Best Way To Educate Consumers About What WiMAX Is And How It Can Benefit Them?

  • Mark Pagon, CEO, Xanadoo, USA
    • Can you compete successfully on quality without competing on coverage?
    • To what extent do USWiMAX carriers need to compete on coverage?
    • The role of dual mode devices in enhancing coverage without overhead
  • 10.25
  • Networking & Refreshments Break & Exhibition Visit

  • 11.15
  • Expanding the Notebook Computer Market with Dual Mode WiMAX/Wi-Fi Chips: When will the first Embedded Notebooks be on sale in the USA?

  • Liam Quinn, Chief Technology Officer, Business Client & SMB, Dell Inc, USA
    • How much progress has been made in building standardised intelligent connection managers for WiMAX devices?
    • Which platforms have the greatest potential to drive data usage and revenues forWiMAX operators?
  • 11.40
  • Why WiMAX for Cable Operators? When Cable is No Longer Enough for Delivering tomorrow's Triple Play

  • Dave Williams, Senior Vice President, Wireless Technology, Comcast, USA
    • HowWiMAX evolves and enhances the converged cable operator business model
    • How cable operators can take theWiMAX specification and make it work for them?
    • What are the challenges of adding a wireless play? The cable/carrier land grab
  • 12.05
  • Mobile WiMAX: We're in the Zone

  • Mukesh Goel, Director Market Development Programs WiMAX Program Office, Intel, USA
    • Device affordability - Done
  • 12.30
  • Press Conference Corner: What Is The Media Perception Of The Impact Of WiMAX In The USA? Hearing from the News Editors

    In this pioneering new format, the most influential members of the press will share their views of the impact ofWiMAX upon the US market and then interview selected speakers live on stage. Meet the people who make the news!

  • Sue Marek, Editor in Chief, Fierce Markets Wireless Group, USA
  • Dan Myers, Editor, RCR Wireless, USA
  • J. Gerry Purdy, Ph.D. VP and Chief Analyst, Mobile and Wireless, Frost and Sullivan, USA
  • 13.00
  • Yota Helps WiMAX to Reach New Horizons: Projects and Progress in Latin America and Other Important Markets

  • Yegor Ivanov, International Development Director, Yota, Russia
    • Device affordability - Done
  • 13.30
  • Lunch Break & Exhibition Visit

  • TRACK ONE
     
  • Assessing the Impact of Spectrum and Regulation upon a WiMAX Carrier's Operations and Strategy

  • Chairman: Susan Welsh de Grimaldo, Senior Analyst - Wireless Network Strategies, Strategy Analytics, USA
  • 14.30
  • PANEL DISCUSSION: What Coverage Can Carriers Expect At 3.65 GHz And Are There Any Hidden Costs? Can It Be More Than A Small Town, Greenfield Play?

  • Addiel Lopez, Founder & Managing Partner, Sling Broadband, USA
  • Tolly Marcus, CEO, Zing, USA
    • Understanding the scope of the 3.65 GHz opportunity: Does it work forWiMAX?
    • When do you need to add more base stations? How quickly will carriers run out of capacity?
    • How much activity is there from the device manufacturers for the 3.65 GHz profile?
  • 15.00
  • What Is A WiMAX License Worth? Evaluating the Value of Different Bands of Spectrum Now and In Future and the Structure of National Spectrum Management

  • Mike Jones, CTO, ERF Wireless, USA
    • How does the cost and value ofWiMAX spectrum vary by band?
    • What is likely to happen to the value ofWiMAX licenses awarded?
    • How do the USA's national spectrum management policies compare to other international examples?
    • What is the role of the spectrum broker community inWiMAX?
  • 15.25
  • Understanding the True Performance Characteristics of Mobile WiMAX in a Commercial Network

  • Mike Thelander, CEO, Signals Research, USA
    • What is the distribution of downlink and uplink data rates in a number of scenarios, ranging from fixed to fully mobile?
    • How likely is it that a subscriber will actually experience 10+ Mbps data rates?
    • How readily available is MIMO in urban and suburban morphologies, including at mobility?
    • How prevalent are higher order modulation schemes, such as 64QAM?
    • What kind of coverage does today's MobileWiMAX network offer, including in-building as well as throughout a large metropolitan deployment?
  • 15.45
  • Breaking Down The Barriers To WiMAX Adoption: Why Establishing Roaming Agreements Needs To Become A Greater Priority For WiMAX Carriers

  • Tolly Marcus, CEO, Zing, USA
    • Which type of roaming should be the first priority and which type of roaming is technically most challenging to achieve?
    • Assessing authentication and client connectivity models forWiMAX roaming
  • 16.15
  • Close of Conference Day Two

  • TRACK TWO
     
  • Retail/Commercial Strategies for WiMAX & Technology Roadmaps/Device Support

  • Chairman: Adlane Fellah, CEO & Founder, Maravedis, USA
  • 14.30
  • Q3 2009 WiMAX Statistics and Trends: Trials, Commercial Launches and Ongoing Deployments

  • Adlane Fellah, CEO & Founder, Maravedis, USA
    • Latest deployment and subscriber figures in Q3 2009:What is the growth rate?
    • Latest ARPU figures for business and residential: Is new market segmentation based on usage overdue?
    • Latest service revenue figures: AreWiMAX operators making money?
    • Applications and devices driving the growth: How much bandwidth is needed?
    • Financial crisis:What was the impact forWiMAX operators?
  • 15.00
  • Defining The Product Roadmap For Multiband WiMAX Operation: When Will WiMAX Products Be Available That Can Support Multiple Frequency Bands?

  • Babak Jafarian, CTO & VP Network Engineering, Skyriver, USA
    • Challenges to launch license-exemptWiMAX networks
    • Guaranteed QoS in license-exempt operations
    • How multiband products can help?
    • What are the technical challenges for multibandWiMAX products?
  • 15.30
  • Mapping Broadband Availability In The USA: Where Are The Unserved Areas And To What Extent Is WiMAX The Best Technology To Fill In The Gaps?

  • Greg Jarman, CEO, Omnicity Corp., USA
    • Benchmarking USA broadband penetration with other developed nations
    • Leading with strong strategic alliances and a new technology in the rural marketplace
  • 16.00
  • Growing a 3.65 GHz WiMAX Network without Venture Capital: How to Build An Underfunded Network From The Ground Up

  • Craig Niemeyer, Founder & CEO, Nth Air, USA
    • How you compete with the funded players? Common mistakes and best practices
    • What next for Nth Air in theWiMAX deployment roadmap?
  • 16.30
  • Close of Conference Day Two